
was born from the idea that good design is good business. A design studio with an emphasis on brand development and identity design, Numberseven provides innovative and intelligent design solutions to corporate and non-profit clients throughout the Philadelphia metro area. We emphasize individual problem-solving with big-picture thinking. Our unique design approach allows us to provide creative, informed solutions. We create powerful work that defines our clients’ success.


































AUGUST 2009 | NUMBERSEVEN AT A GLANCE
August got off to a somewhat late start at Numberseven as we were closed for the first week of the month for a much-needed family vacation to Hawaii. After recharging the batteries, we hit the ground running and got started on the development of a new website for Drexelbrook Associates. When completed, the site with be a powerful, full-featured sales tool for their apartment community in Drexel Hill. Potential residents will be able to view a wide variety of community information and rental-related content while current residents will have the ability to do everything from schedule a maintenance request to pay their rent and renew their lease online.
We also completed ongoing projects for AquaThority, Navigation Benefits, ethos Benefit Partners and Side Bar and Restaurant.
The August desktop calendar paid tribute to Lance Armstrong’s return to competitive cycling. In addition to his outstanding cycling history and 7 Tour de France championships, Armstrong is a cancer survivor and tireless supporter of cancer research through his foundation’s LIVESTRONG initiative. Numberseven is a proud supporter of the Lance Armstrong Foundation and the LIVESTRONG Global Cancer Campaign.
JULY 2009 | NUMBERSEVEN AT A GLANCE
The beginning of July saw the launch of the new ethos Benefit Partners we presence. The site features a full rundown on ethos’ services as well as recap of their people and history. Check out the full site here and be sure to check back often as the site evolves.
We also completed a new logo for Phoenixville Bike Day and began development of a series of sales collateral for Navigation Benefits.
Our July desktop calendar was a departure from the usual routine as we introduced our Summer Survival Guide. Featuring a fun-filled activity book and lots of new music in addition to our award-winning desktop calendar. This one was a can’t miss. If you didn’t get it the first time, check it out here.
JUNE 2009 | NUMBERSEVEN AT A GLANCE
Throughout June Numberseven continued worked on ethos Benefit Partners' web presence. The new site will offer a recap of ethos' people and history and offer a complete breakdown of available services. Future plans for the site include a blog as well as a comprehensive client services utility. Work was also completed on several benefit guides for ethos' clients.
We also continued the logo development for BC Records. When completed, the BC Records logo will lay the ground work for their full identity development including print collateral and an e-commerce enabled website.
June's desktop calendar took a look back at the first 6 month's of Numberseven's blog, SevenLetters. Exploring design and branding and it’s effect on the world, SevenLetters takes a look at everything from art to music and sports. Even Legos have made several appearances. Take a minute to explore SevenLetters for yourself.
MAY 2009 | NUMBERSEVEN AT A GLANCE
May saw the completion of several month’s of hard work on Yale University's Class of 1984 25th Reunion Profile Book. Using information gathered from the Class of '84's reunion website, this book provides biographies of more than 1000 members of Yale's Class of '84 as well as a unique Perspectives section which takes a look how this class stacks up against the Class of 1926 in their views on politics, education, society, sexuality and a wide variety of other issues. The book was distributed to all members of the Class of '84 at their reunion and was an outstanding success.
Numberseven also began identity development for BC Records. This start-up record label has a unique business plan which holds a special place with Numberseven. Building off a strong desire to expose a wide variety people to new independent musical acts, BC Records also aims to give back by providing a large amount of their proceeds to local and national childrens' charities.
May's desktop calendar celebrated the start of spring and attempted to put April’s rain behind us. As we know know that was relatively unsuccessful.
APRIL 2009 | NUMBERSEVEN AT A GLANCE
Work continued throughout the month of April on Yale University’s Class of 1984 25th Reunion Profile Book. Using information gathered from the Class of '84's reunion website, this book will provide biographies of more than 1000 members of Yale's Class of '84 as well as a unique Perspectives section which takes a look how this class stacks up against the Class of 1926 in their views on politics, education, society, sexuality and a wide variety of other issues.
Other work completed in April included new business cards for AquaThority as well as a postcard mailing to kick-off their expanded pool maintenance offerings. We also completed on-going projects for ethos Benefit Partners and began development of their new website.
April's desktop calendar celebrated the start of another baseball season and took a look back the Phillies' run to the 2008 World Series championship.
MARCH 2009 | NUMBERSEVEN AT A GLANCE
Throughout the first few weeks in March, Numberseven put the finishing touches on AquaThority's new web presence. The revamped website builds on AquaThority's print identity and also introduces their expanded service offerings. Work continues on full e-commerce capabilities which will allow for purchasing of chemicals and supplies as well as online registration for AquaThority's pool-opening and pool-closing services.
The 2nd half of the month saw us dive head first into Yale University Class of 1984's 25th Reunion Profile Book. Using information gathered from the Class of '84's reunion website, this book will provide biographies of more than 1000 members of Yale's Class of '84 as well as a unique Perspectives section which takes a look how this class stacks up against the Class of 1926 in their views on politics, education, society, sexuality and a wide variety of other issues.
Numberseven did close for a few days in March for a brief visit to Savannah, Georgia and Savannah College of Art & Design. We were also able to take in St. Patrick's Day, southern-style and enjoy a meal at Paula Deen's world-famous restaurant, The Lady and Sons.
March's desktop calendar continued the St. Patrick's theme as we toasted everyone with a pint of Ireland's finest!